Não há acasos - a abundância e a co-criação

A propósito do livro "The future of competition" de C.K. Prahalad e Venkat Ramaswamy, tenho aqui escrito sobre a co-criação.
.
Não há acasos!
.
Portanto, todas as coincidências são significativas. Assim, algumas sinapses ligaram-se e fizeram sinal, ao encontrar neste artigo "Design Thinking", de Tim Brown, publicado na Harvard Business Review deste mês, o seguinte trecho:
.
"As Daniel Pink writes in his book "A Whole New Mind", “Abundance has satisfied, and even over-satisfied, the material needs of millions—boosting the significance of beauty and emotion and accelerating individuals’ search for meaning.” As more of our basic needs are met, we increasingly expect sophisticated experiences that are emotionally satisfying and meaningful. These experiences will not be simple products. They will be complex combinations of products, services, spaces, and information. They will be the ways we get educated, the ways we are entertained, the ways we stay healthy, the ways we share and communicate. Design thinking is a tool for imagining these experiences as well as giving them a desirable form."
.
Aquilo a que Prahalad chama co-creation, é exmplificado pela história sobre a pesquisa da Shimano no artigo de Brown (da IDEO), como "human-centered exploration—which took its insights from people outside Shimano’s core customer base".