"One livestreamer recently managed to sell 1 million kilos of oranges in just 13 days, according to reports. Chen Jiubei, who goes under the username Xiangxi Jiumei, streams herself on Taobao doing farm work, talking about her cured meat or eggs or just making meals in her humble countryside home.O poder da relação directa entre os produtores e os consumidores:
So what draws people to peek into village life? Some people tune in to check where the product they’re buying comes from, with sellers reassuring them that farm products are grown in a natural way and in an area without pollution – something that is becoming increasingly important for Chinese shoppers."
- a remoção da distribuição da equação;
- a importância da confiança e da autenticidade.