E quem são os seus clientes?
Para muitos, serão a comunidade onde se inserem:
"calling on farmers to fight industry decline by going back to their roots, and reconnecting with their local communities.
To save Fordhall Farm, the pair launched a scheme believed to be the first of its kind in England: issuing shares and putting their farm under the ownership of a community farm land trust, controlled by local people and preserved for future generations.
These shareholders are now brand ambassadors and loyal customers of the farm, which sells its produce via the farm shop and online.
She is calling on smallholders to copy the Fordhall model and work with local customers. “The British public wants to pay a fair price. They want farmers to make a decent living. The moment farmers cut out the middle men, they can reclaim their livelihoods,” she said.
“People are more and more aware of where their food comes from. It’s the perfect time for community businesses to be born and farmers to take power back into their own hands.”"
Trechos retirados de "Fordhall Farm pioneers call on fellow farmers to rebuild ties with local community"