“As Daniel Kahneman and Dan Lovallo explained in their work on the human tendency toward bold forecasts and timid plans, we’re inclined to see exceptional growth in sales, earnings, and other metrics but won’t make the big moves that could generate those results. They published their paper 25 years ago, but we keep making the same errors. In essence, we are saying: “We’re going to do a ton better next year by doing the same things we did this year, or maybe just a little more.”"
Excerto de: Chris Bradley. “Strategy Beyond the Hockey Stick”.
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