quarta-feira, maio 10, 2017

O mundo mudou!

Recordar "What’s Going On With Retail?":
"Macy’s, JC Penny, Nordstrom, and other retailers are vertically integrated operations. They have benefitted (and are now tied up by) supply chains that extend from factories in Asia (or wherever) to their stores in New York City (or wherever), including extremely complex logistics, transport, finance, partnerships, and production. They rely on economies of scale and a predictable market, and a timeframe of months to get ideas to market. However, in the new economy we have careened into — the postnormal — things work differently.
the deepest impact of such an economic shift are not immediate, but cumulative. The problems inherent in their complexity make it difficult for them to compete with more agile competitors, such as the niche of ‘fast fashion’. When new fashion trends start to emerge, smaller, more focused and nimble fashion brands can get new products to market in weeks, not months"
E agora um exemplo que parece retirado de uma PME têxtil portuguesa a seguir as orientações deste blogger:
"Reformation is a fast fashion brand, constantly changing its product mix to keep up with the latest trends. But founder Yael Aflalo has upended each step of her supply chain to make it leaner, more nimble, and more environmentally friendly. A team of data scientists keeps track of best-selling outfits and conveys this information to Bailey, who is tasked with producing garments based on real-time demand. This ensures that the brand is delivering products that customers love, while eliminating wasted inventory. “Today, we’re making 300 maxi dresses,” Bailey says. “Yesterday, we were making T-shirts. From a logistical and supply-chain perspective, that’s a very complicated thing to do. It’s a challenge, in the best possible way.”
The shift is clear: These days, instead of massive conglomerates making generic products, a wave of tech-savvy startups are choosing to manufacture in America. Their reasons for going local often have little to do with patriotism. They’re primarily searching for better ways to create high-quality, state-of-the-art products and deliver them to customers faster than competitors making merchandise overseas.
“The world has changed.”
The startups that have committed to U.S.-based manufacturing understand this. They were laying the groundwork for a new phase in American manufacturing long before Trump started campaigning on his America First platform—and they didn’t model their factories on those of the past. They’ve been coming up with new, innovative approaches to production that address current demands and challenges.
The question is whether this new generation of startups will remain niche, forever appealing to a small subset of wealthy consumers, or whether they can scale and stay in it for the long haul. [Moi ici: Sempre há a lição alemã] To have an impact on the economy, these brands will need to produce at greater volumes, drive down prices, and employ more workers. They will also have to reckon with the shifting technology landscape, including Amazon’s dominance of the e-commerce market, the shifting rules of engagement with consumers on social media, and advances in automation that are upending manufacturing as we know it. Can they do it?"
Trechos retirados de "The Made in America Movement Driven By Innovation, Not Nationalism"

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