segunda-feira, maio 08, 2017

Ainda o Schwerpunkt


"O Schwerpunkt fornece focalização e orientação para que toda a organização se concentre e se empenhe nesse objectivo ou propósito."(fonte)
"In the busi­ness world, schw­er­punkt is typ­i­cally imple­mented in the form of visions and mis­sion state­ments. And here I have to give Herb Ruben­stien credit; he says a strat­egy
should always be some­thing you can state in one sen­tence. That sen­tence is your schwerpunkt."
 Quando penso em schwerpunkt penso logo na blitzkrieg e no flash que foi chegar a Paris em 3 dias. Este trecho é importante:
"Sim­ply com­mu­ni­cat­ing the schw­er­punkt to every­one par­tic­i­pat­ing in the strat­egy allows them to use their own judg­ment in how their respon­si­bil­i­ties align to the schw­er­punkt. And it is the tar­get used to deter­mine pri­or­i­ties and rel­e­vance of efforts. If your using resources in such a way that don’t point towards your schw­er­punkt, why are you using them?"
Em Schwerpunkt (parte II):
"Schwerpunkt represents a unifying concept that provides a way to rapidly shape focus and direction of effort as well as harmonize support activities with combat operations, thereby permit a true decentralization of tactical command within centralized strategic guidance—without losing cohesion of overall effort.
or put another way
Schwerpunkt represents a unifying medium that provides a directed way to tie initiative of many subordinate actions with superior intent as a basis to diminish friction and compress time in order to generate a favorable mismatch in time/ability to shape and adapt to unfolding circumstances."

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