"O Schwerpunkt fornece focalização e orientação para que toda a organização se concentre e se empenhe nesse objectivo ou propósito."(fonte)
"In the business world, schwerpunkt is typically implemented in the form of visions and mission statements. And here I have to give Herb Rubenstien credit; he says a strategyQuando penso em schwerpunkt penso logo na blitzkrieg e no flash que foi chegar a Paris em 3 dias. Este trecho é importante:
should always be something you can state in one sentence. That sentence is your schwerpunkt."
"Simply communicating the schwerpunkt to everyone participating in the strategy allows them to use their own judgment in how their responsibilities align to the schwerpunkt. And it is the target used to determine priorities and relevance of efforts. If your using resources in such a way that don’t point towards your schwerpunkt, why are you using them?"Em Schwerpunkt (parte II):
"Schwerpunkt represents a unifying concept that provides a way to rapidly shape focus and direction of effort as well as harmonize support activities with combat operations, thereby permit a true decentralization of tactical command within centralized strategic guidance—without losing cohesion of overall effort.
or put another way
Schwerpunkt represents a unifying medium that provides a directed way to tie initiative of many subordinate actions with superior intent as a basis to diminish friction and compress time in order to generate a favorable mismatch in time/ability to shape and adapt to unfolding circumstances."