Para montar o cenário recordo:
- Não há almoços grátis: Há que optar (Julho de 2008)
- The Most Important Orders are... (Agosto de 2008)
- Justin Bieber e o preço da diferença (Novembro de 2010)
- Será maldade? (Maio de 2012)
- Aprender a ser mau (Agosto de 2012)
- Biever, Cyrus, IKEA ... e a sua empresa? (Outubro de 2013)
- Assim, talvez ter inimigos entre os clientes ou ex-clientes seja bom sinal (Maio de 2015)
- Não esquecer os "mas" (Setembro de 2015)
- "Because if nobody hates it, nobody loves it" (Novembro de 2016)
"Competition is a fact of life in startup land. A differentiated position in the market is vital. Good competitive positioning communicates to the world the set of assumptions one has to believe to envision your success.Trechos retirados de "How to stand out from your competition"
Too often do we find competition framed in the context of better/faster/cheaper. ... It fits a limited number of businesses that sell a commodity product.
My advice is to ignore better/faster/cheaper, and instead focus on a differentiator that your competitor would agree with. This is a subtle, but powerful move. If you get it right, your competition will actually reinforce your positioning. Why? Because for them, your approach is a bad idea. [Moi ici: E vice-versa] They love telling customers why you’re not really focused on the same thing they do. By trivializing what you do, they’re inadvertently spreading your gospel."