Estou cada vez mais fã deste exercício:
"The push of what is happening currently: “This mattress is prettyJulgo que é mais rico e intuitivo que:
uncomfortable. I’m waking up multiple times in the night with back
The pull of a new solution: “If I get a new mattress, I can sleep better.
I’ll be in a better mood at home and at work.”
The anxiety of what could happen: “What if the new mattress turns
out to be just as bad as the old one? I can only try it out for a few
moments in the store.”
The attachment to what you currently have: “I’ve had this mattress
Trecho retirado de 'Intercom on Jobs-to-be-Done'.
Imagem retirada daqui.