quarta-feira, novembro 30, 2016

Intercom on Jobs-to-be-Done (parte II)

Parte I.

Continuamos com a série de sublinhados que retirei da leitura inicial de 'Intercom on Jobs-to-be-Done'.

"As Peter Drucker pointed out, the customer rarely buys what the business thinks it sells him. Sometimes the type of customer will define the job they need done. Sometimes the job itself is the only driving factor. It’s often hard to spot the difference.
Jobs-to-be-Done gives you a much better lens to think about your true competitors. It gives you the situational context that triggers people to use products.
When you’re blinded by thinking your competitors only exist in the exact same tool category you’re in, disruption or destruction will come from oblique angles.
So when you’re thinking about competitors, it’s best to ignore product categories and instead ask yourself who else is fighting for that same job.
The point is, customers don’t experience your product in a vacuum. They experience it alongside every other product, service, and idea fighting for their attention."

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