"Opportunities for companies in every industry are occurring on two critical dimensions: knowledge of the end customer and business design, i.e., breadth of product and service offerings. These dimensions combine to form four business models for creating value (see exhibit): Suppliers, Multichannel Businesses, Modular Producers, and Ecosystem Drivers.
Suppliers, in the lower left quadrant, have little direct knowledge of the preferences of their end customers, and may or may not have a direct relationship with them.A sua empresa está neste quadrante? Como encara e trabalha o risco de ocupar essa posição?
they are vulnerable to pricing pressures and commoditization as customers look for less expensive alternatives.[Moi ici: A importância de se trabalhar o ecossistema!!!]
If you are a Supplier, you need to make sure your operations are as efficient as possible, but that’s only the first step. As digitization continues, end customers will increasingly expect you to cater to their likes and needs. So if you don’t know much about your end customers and aren’t intent on solving their problems, you’ll need to find other ways to ward off commoditization. That means making sure that your product is highly differentiated or that it goes through a distribution channel other than one controlled by an Ecosystem Driver, [Moi ici: Como não recordar a Purdue e a sua paciência estratégica] another of the business models, which has a broad supply base. Otherwise, you risk losing all the value your enterprise has created."
Trechos retirados de "Four Business Models for the Digital Age"