Estratégia - as bases que todos os dias se esquecem

Pelos vistos a TAP (aqui e aqui) não é a única, recomendo a leitura de "Quit Chasing Every Customer!":

"United Airlines announced last week a new cheap fare that does not allow ticket holders to carry on any luggage. Their reasoning is they want to attract customers who are now attracted to the ultra low fare airlines like Spirit.
...
Let me call United’s decision what I believe it is… STUPID!
.
United is trying to attract a segment of the flying public they feel they aren’t attracting now.   On the surface it sounds logical, but what they’ve done now is take their basic product and segment it enough to attract everyone.
.
The idea is stupid, because for the increased revenue they might get, they are willing to put all of their other revenue at risk.  We maximize our opportunities when we do what we do best and that means not trying to do it all.
...
We maximize product when we know who our customer is and stick to taking care of them in the best possible manner.
...
How this concept is lost on somebody like United Airlines blows me away. Yes they can do whatever they want, but I’ll say they are risking their core business.  They are thinking they can add a couple of pennies to the bottom line, but fail to realize they risk the dollars they already have."