"What always strikes me in these trainings, is the difficulty of researchers to fully understand the key concept of value. This difficulty becomes most apparent in the discussion of pricing issues. When I say that a health service (e.g., some type of
diagnosis) should be priced according to the value it offers to the consumer, I always get pushed back by participants arguing that even when the value of the service is big, it is unethical to charge, e.g., 600 for something that costs only 150."
terça-feira, junho 23, 2015
A realidade relatada neste artigo "The Ethics of Pricing for Value" é comum nas PME, também. Foram décadas e décadas de formatação mental, de marxianismo entranhado: