terça-feira, maio 26, 2015

Stuff vs experiences

Cada vez aparecem mais sintomas nos media que sustentam esta afirmação:
"[Even the Chinese are] tilting a bit from having to being"
Eis outro exemplo:
"Americans are, in fact, getting out their wallets—but they’re not spending it with traditional retailers. “We’re seeing people consistently spending. We just don’t want stuff,” says Sarah Quinlan of MasterCard Advisors. “We are spending on experiences. And it doesn't matter what your income level is, you have to feel you’re getting a value for the experience you're purchasing.”"
Alguns números:
"Here are several things Americans are spending plenty of money on:
Air travel. Enplanements, a statistic that tracks passenger boarding, were up 2.8% during the first two months of the year (the latest available data), according to the Department of Transportation. Quinlan says summer bookings look even better. Plus, growth is coming from consumers, not business travelers.
Hotels. Occupancy rates were up 3.1% in the first quarter, year over year,
Restaurants. Sales at food service and drinking places were up 9% during the first 4 months of 2015
Jewelry. Mastercard’s (MA) data show jewelry sales rose for 25-straight months before dipping slightly in April. The average purchase costs a whopping $2,400.
Smartphones. Everybody will have one eventually, with sales up 28% so far in 2015,
And here’s where consumer spending has been surprisingly weak:
Department stores. Year-over-year sales are down 1.9% for the first four months of 2015,
Electronics (other than smartphones). Sales at stores that sell computers, software, cameras, TVs and appliances are down 1% so far in 2015, according to Census.
Teen clothing."
Agora, imaginem dizer isto por cá às empresas que estão na mesma situação e que continuam a criticar a troika. É tão bom ter um culpado externo como bode expiatório e nos ilibar de ter de fazer algo...
"For struggling merchants, the problem isn’t shell-shocked consumers afraid to pull out their wallets. It’s outdated business models tuned to the spending habits of the past. Consumers seem unlikely to abandon their new habits, which means business need to change theirs."

Trechos retirados de "Here’s what Americans are really spending money on"

E, desconfio que isto "From pants to panettone" está relacionado.

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