Jornais, futuro e modelo de negócio

Acerca dos modelos de negócio do jornalismo do futuro, ou a via chinesa, suportada por publicidade, ou a via superior, suportada pelos leitores:

"Beers believes that, in order for local publications to succeed, their business models need to be linked to their pursuit of big, important stories. Indeed, the Tyee, over the past several years, has won awards for investigative stories about coal exports and jail overcrowding in British Columbia.
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This editorially driven approach suggests a welcome departure from the traditional Web business model, which assumes that a news organization will derive its revenue from advertising placed alongside large amounts of entertaining content, then use that money to subsidize the big, important stories. “You must be able to make the case that it’s absolutely essential that you exist—and otherwise the world would not be nearly as happy a place,” Beers said. “Who responds to that message? Not browsers, grazers, and click-bait people. It’s people who have a churning anxiety in their gut that the world isn’t going in the right direction and that journalism is part of the solution.”

Recordar:

• "Curiosidade do dia";
• "Better before cheaper"
• "Sonho? Tomo a nuvem por Juno? Ou será o jornalismo do Estranhistão?"
• "Acerca do futuro do jornalismo"
• "Os jornais e as abóboras"

Trecho retirado de "Survival Strategies for Local Journalism"