Emburrar para poder crescer

Mais um texto de Seth Godin que merece reflexão, "Dumb down and scale up":

"Small businesses rule our economy, and each successful small businesses is expected to get bigger.
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To get bigger, the small business that's based on the insight, energy and passion of a few people might have to dumb down. It has to standardize, itemize and rationalize, so that it can hire people who care a little less, know a little less and work a little less, because, after all, they just work here.
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Which means that in order to get bigger, the small businessperson sacrifices the very thing that brought in business in the first place.
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What if getting bigger isn't the point? What if you merely got better?"

Isto não é conversa da treta, é mais comum do que parece, é uma tentação muito forte dada a narrativa na corrente dominante de que crescer e sucesso são sinónimos.