quarta-feira, janeiro 22, 2014

Qual é a opção da sua empresa?

"Dominant market share: low price
If you're aiming for the dominant position, you want to reduce the complexity for customers of comparing your product with the opposition.(Moi ici: Um produto básico, simples, maduro, sem espinhas)
...
High margin: niche positioning
If, as is more common, you do not have the scale or capital to dominate the whole market, you are more likely to profit from a high-margin product with additional benefits
...
The strategy is to pick one main benefit area where you can overwhelmingly exceed the quality of the competition, and aim for people who care a lot about that benefit."

Trechos retirados de "The Psychology of Price" de Leigh Caldwell

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