quarta-feira, janeiro 22, 2014

Qual é a opção da sua empresa?

"Dominant market share: low price
If you're aiming for the dominant position, you want to reduce the complexity for customers of comparing your product with the opposition.(Moi ici: Um produto básico, simples, maduro, sem espinhas)
High margin: niche positioning
If, as is more common, you do not have the scale or capital to dominate the whole market, you are more likely to profit from a high-margin product with additional benefits
The strategy is to pick one main benefit area where you can overwhelmingly exceed the quality of the competition, and aim for people who care a lot about that benefit."

Trechos retirados de "The Psychology of Price" de Leigh Caldwell

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