domingo, dezembro 15, 2013

Your job is not to make every possible customer happy

"Part of Customer Development is understanding which customers make sense for your business. The goal of listening to customers is not please every one of them. It’s to figure out which customer segment serve your needs—both short and long term.
...
My guess is that he is going to end up firing a bunch of his customers—and that is OK.
.
Lessons Learned

  • Getting out of the building is a great first step
  • Listening to potential customers is even better
  • Getting users to visit your site and try your product feels great
  • Your job is not to make every possible customer happy
  • Pick the customer segments and pricing tactics that drive your business model"

Sem comentários: