Balanced Scorecard: Segmentação e contexto são fundamentais

quarta-feira, dezembro 04, 2013

Segmentação e contexto são fundamentais

Via @pauloperes cheguei a esta tese "Value in experience - Design and evaluation framework based on case studies of novel mobile services" de Mari Ervasti.

"user experience is a consequence of a user’s internal state (predispositions, expectations, needs, motivation, mood, etc.), the characteristics of the designed system (complexity, purpose, usability, functionality, etc.), and the context (or the environment) within which the interaction occurs. People do not simply engage in experiences as ready-made; they actively construct them through a process of making sense. Experience is as much a product of what the user brings to the situation as it is about the artefacts that participate in the experience."

Acho esta citação deliciosa, ajuda a ver a experiência como algo que resulta da interacção do utilizador com a oferta. E aquele pormaior, "they actively construct them" salienta a importância do cliente para a concretização da experiência e, a importância do contexto do cliente para a concretização da experiência. Segmentação e contexto são fundamentais.

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"It is widely believed that restructuring has boosted productivity by displacing low-skilled workers and creating jobs for the high skilled."Mas, e como isto é profundo:"In essence, creative destruction means that low productivity plants are displaced by high productivity plants." Por favor voltar a trás e reler esta última afirmação.
.
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"If an organisation is too stable it can ossify, but if it is too unstable it can disintegrate. Successful organisations work between these two conditions or states, in what Stacey called ‘the chaos zone’."

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"Eine Regierung, die nichts wert ist, kostet am meisten."
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"o Marketing só existe a partir do pensamento estratégico, caso contrário "não resulta""
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"Perder diversidade é como arrancar páginas de um livro. Quantas páginas poderemos arrancar até deixar de compreender o enredo?"
The great enemy of the truth is very often not the lie – deliberate, contrived and dishonest – but the myth, persistent, persuasive, and unrealistic. Belief in myths allows the comfort of opinion without the discomfort of thought."

"By strategy, I mean a cohesive response to a challenge. A real strategy is neither a document nor a forecast but rather an overall approach based on a diagnosis of a challenge. The most important element of a strategy is a coherent viewpoint about the forces at work, not a plan."

"Un desastre està punt de succeir a Espanya. El malentès de la gravetat de la crisi costarà car als inversors, ja que tindrà profundes conseqüències per a tot el sistema bancari europeu", afirma.

Entre d'altres coses, Mauldin diu que "els inversors estan fumant crack si creuen que els bancs espanyols són entre els més forts d'Europa, ja que estan amagant les seves pèrdues".

“… there are no “sunset” industries condemned to disappear in high wage economies, although there are certainly sunset and condemned strategies, among them building a business on the advantages to be gained by cheap labor”

"o vencedor da vida, o optimista que vive em incesto com o próprio ego, é o traço mais frágil do líder"

"We shall not grow wiser before we learn that much
that we have done was very foolish."
You may not be able to change the world but can at least get some entertainment & make a living out of the epistemic arrogance of the human race.

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O problema não é o consumo. O problema é o consumo assente em endividamento."

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When it becomes more difficult to suffer than change, you will change"

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The more you can see of the present, the more you can see of the future"

Yes, You can change the future, but only changing the present"

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“The single biggest reason companies fail is they overinvest in what is, as opposed to what might be."

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"A estabilidade é uma ilusão"

"When we create the conditions of possibility, the universe becomes our co-conspirator"

Thinking about doing is not doing. Talking about doing is not doing. Doing is doing."

"'God has created me to do him some definite service. He has committed some work to me which he has not committed to another'.

...

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"They can because they think they can"

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"Value it's a feeling not a calculation"

"An economist is someone who has had a human being described to him, but has never actually seen one."

"Don't finish first--it's not about running a rat race. Start with a better ending in mind."

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"The 'value added' for most any company, tiny or enormous, comes from the Quality of Experience provided."

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"Promising never to raise taxes, without reaching a deal on spending, really means a high and rising commitment to future taxes."

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"os bancos não financiam a economia, a poupança sim"

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“Uma moeda boa e forte é como a saúde. Só lhe damos verdadeiramente valor quando não a temos.”

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"O homem de bem exige tudo de si próprio; o homem medíocre espera tudo dos outros"

"Change is a threat when done to me, but an opportunity when done by me."

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“You’ve got to start with the customer experience and work back toward the technology – not the other way around”

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"Weird things happen when you take price out of the equation for consumers"

"‘It’s so damn complex. If you ever think you have the solution to this, you’re wrong and you’re dangerous.’"

"Saruman believes it is only great power that can hold evil in check, but that is not what I have found. I found it is the small everyday deeds of ordinary folk that keep the darkness at bay. Small acts of kindness and love."

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"Stressors are information"

“If you hear a “prominent” economist using the word ‘equilibrium,’ or ‘normal distribution,’ do not argue with him; just ignore him, or try to put a rat down his shirt.”

"The advantage of experiences over things for most of us is that we can make them seem unique, which = scarce, which = value"

"Pedras no caminho?

Guardo todas, um dia vou construir um castelo"

"Without risk, faith is an impossibility."

"Não posso com quem vive a achar que os outros lhe devem sempre alguma coisa."

"In a world of increasing automation, our ability to perform tasks is not nearly as important as our ability to dream. The questions we need to ask are not ones of action, but ones of meaning"

"Me arrancam tudo a força e depois me chamam de contribuinte."

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“Price is emotional”

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“Customers don't care about your solution, they care about their problems.”

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"Execution efficiency strangles innovation in the crib, but not with malice, by default.”

"Our obsession with scalability is getting in the way of unleashing the potential of the 21st century."

"The system is optimized to mitigate risk, not create value"

"Champions are made when no one is looking"

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"You don't have to pick between 1) playing the game and 2) not playing the game. You can *change* the game."

""The first principle is that you must not fool yourself and you are the easiest person to fool." "

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quarta-feira, dezembro 04, 2013

Segmentação e contexto são fundamentais

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