quarta-feira, dezembro 04, 2013

Segmentação e contexto são fundamentais

Via @pauloperes cheguei a esta tese "Value in experience - Design and evaluation framework based on case studies of novel mobile services" de Mari Ervasti.
"user experience is a consequence of a user’s internal state (predispositions, expectations, needs, motivation, mood, etc.), the characteristics of the designed system (complexity, purpose, usability, functionality, etc.), and the context (or the environment) within which the interaction occurs. People do not simply engage in experiences as ready-made; they actively construct them through a process of making sense. Experience is as much a product of what the user brings to the situation  as it is about the artefacts that participate in the experience."

Acho esta citação deliciosa, ajuda a ver a experiência como algo que resulta da interacção do utilizador com a oferta. E aquele pormaior, "they actively construct them" salienta a importância do cliente para a concretização da experiência e, a importância do contexto do cliente para a concretização da experiência. Segmentação e contexto são fundamentais.

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