"Treating different customers differently is an old concept, dating back to the very beginnings of trade and commerce. We began to lose sight of this concept amid the excesses of the Industrial Revolution and the decades of global turmoil that followed. The astonishing success of mass production as a means for adequately feeding, clothing and equipping unprecedented numbers of people pushed the concept even further into the background. Now, ... is returning the focus of business to the individual relationships between buyers and sellers."BTW, isto deve violar umas quantas leis de Bruxelas, e mesmo americanas.
sexta-feira, agosto 23, 2013
Treating different customers differently
Trecho retirado de "The One to One Manager : Real-world Lessons in Customer Relationship Management" de Don Peppers e Martha Rogers.