quinta-feira, abril 26, 2012

Monopólios informais

Quando neste blogue nos assumimos como "Promotores da concorrência imperfeita e dos monopólios informais" é disto que falamos:
"One of his core points is that we tend to confuse capitalism with competition. We tend to think that whoever competes best comes out ahead. In the race to be more competitive, we sometimes confuse what is hard with what is valuable. The intensity of competition becomes a proxy for value.
In fact, Thiel argues, we often shouldn’t seek to be really good competitors. We should seek to be really good monopolists. Instead of being slightly better than everybody else in a crowded and established field, it’s often more valuable to create a new market and totally dominate it. The profit margins are much bigger, and the value to society is often bigger, too.
Now to be clear: When Thiel is talking about a “monopoly,” he isn’t talking about the illegal eliminate-your-rivals kind. He’s talking about doing something so creative that you establish a distinct market, niche and identity. You’ve established a creative monopoly and everybody has to come to you if they want that service, at least for a time."
 E da próxima vez que ouvirem alguém falar em competitividade pensem em:
"We live in a culture that nurtures competitive skills. And they are necessary: discipline, rigor and reliability. But it’s probably a good idea to try to supplement them with the skills of the creative monopolist: alertness, independence and the ability to reclaim forgotten traditions.
Everybody worries about American competitiveness. That may be the wrong problem. The future of the country will probably be determined by how well Americans can succeed at being monopolists."
Isto implica fugir do espírito da manada, implica seguir o caminho menos percorrido, implica procurar ser diferente e fazer a diferença. Este é o caminho que recomendo!
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E a sua empresa, está a construir o seu próprio monopólio informal?

 Trechos retirados de "The Creative Monopoly".

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