.
COST = EXPECTED RETAIL PRICE - PROFIT
.Depois, define três modelos de compra no mundo do têxtil:
- Factory Direct;
- Private Label;
- Brand Name Importer.
Para cada um dos modelos constrói uma folha de custos que abrange as três fases: pré-produção; produção; e pós-produção.
.
"Note that the three models differ only in the intermediary costs - the retailer's import office add-on, the private label importer markup, and the brans name importer markup."
...
"One point is abundantly clear: CM (custos de produção) is 3% - 6% of full retail price. This is truly a trivial item and certainly not worth the effort we have all been making for the past half century or so to reduce it. In truth, even FOB with its 12% - 18% of full retail price is not that important." (Moi ici: Please go back and re-read this phrase two times or more)
.
"What is now abundantly clear is that the two most important components of the full retail price are the intermediary costs and the markdowns... But by far the largest component of full retail price is markdowns. ... We live in a world where the markdown is greater than the total FOB and usually greater than the DDP (Delivery Duty Paid). Reducing markdowns must be at the center of any future buying or supplying strategy.
.
If intermediary costs and markdowns are so important, why isn't anyone in the industry making an effort to reduce them?"
.
De onde vêm os markdowns?
.
Tempos de ciclo gigantes e morosos como se conta aqui, geram lentidão e incapacidade de resposta.
.
Isto devia deixar muita gente a pensar.
.
Trecho retirado do livro livro de David Birnbaum "Crisis in the 21st Century Garment Industry and Breakthrough Unified Strategies".
.
Tempos de ciclo gigantes e morosos como se conta aqui, geram lentidão e incapacidade de resposta.
.
Isto devia deixar muita gente a pensar.
.
Trecho retirado do livro livro de David Birnbaum "Crisis in the 21st Century Garment Industry and Breakthrough Unified Strategies".
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