sábado, julho 31, 2010

Product Is The New Marketing

""Before if you were making a product, the right business strategy was to put 70% of your attention, energy, and dollars into shouting about a product, and 30% into making a great product. So you could win with a mediocre product, if you were a good enough marketer. That is getting harder to do. The balance of power is shifting toward consumers and away from companies...the individual is empowered... The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it. If I build a great product or service, my customers will tell each other."

"The individual is empowered" is code for Social Media."
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Trecho retirado daqui, onde o autor do blogue termina perguntando "Bezos makes it sound like this is the end of Marketing? ... or is it just the beginning?"
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IMHO é simplesmente a lógica evolutiva em funcionamento, a realidade muda e os marketeiros interessados na eficácia do seu trabalho adaptam-se.
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A primeira vez que li a frase do título foi neste livro de Kumar.

2 comentários:

Anónimo disse...
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Carlos disse...

Por falar em lógica evolutiva:

"Is Italy Too Italian?"
http://www.nytimes.com/2010/08/01/business/global/01italy.html?pagewanted=1&_r=1&partner=rss&emc=rss

“There is no sense of what a market economy is in this country,” says Professor Altomonte. “What you see here is an incredible fear of competition.”