Develop a simple strategy. Decide how you're going to be distinctive. Decide how you'll make money. Simplify the strategy until it fits neatly in a sentence or two.
Then, focus ruthlessly on your strategy and on the business basics. Stay with your strategy until it doesn't work anymore.
That's simple, but it's difficult. There is the temptation to grow at any cost. There are new CEOs who want to "put their stamp on the company." Pundits urge you to practice "creative destruction." And there's always the lure of the newest, shiniest, magic strategy.
Don't succumb. Stay with the simplicity that works."
It's hard to explain a three-volume, number-filled, strategic plan to mid-level managers and people on the front lines. Simple strategies are easier to explain and easier to implement.
Try putting your strategy into a slogan or a sentence or a couple of sentences that everyone can understand and use as a guide to action."
Textos retirados de Wally Bock's Three Star Leadership Blog