Eficiência versus Eficácia (parte n)

No último mês temos referido por várias vezes a confusão entre a eficácia e a eficiência (aqui, por exemplo).

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Este blogue procura ser um espaço de alerta para a importância da eficácia, da diferenciação, da aposta na originação de valor, em detrimento de pôr todas as esperanças nas melhorias conseguidas à custa dos esforços de captura e extracção de valor.

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Assim, foi com um sorriso que encontrei este trecho:

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"Strategy truly is everywhere. Interestingly, though, the formal field we label “strategic planning” has a relatively short history. The topic as we know it began to emerge in the 1950s and gained momentum throughout the 1960s and 1970s. As we moved into the 1980s, global competition became an increasing threat, especially to the very vulnerable United States. To regain the advantage they once enjoyed, American businesses moved away from formal planning per se and focused instead on making processes more efficient, eliminating “nonvalue-added” activities, and simply recognizing the new competitive landscape. Many operational improvements ensued, but leaders recognized that simply developing more efficient operations did not represent the path to long-term success. They began to realize the path not taken, one that would lead to sustainable competitive advantage, was paved by a differentiating and defensible strategy."

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Trecho retirado de "BALANCED SCORECARD STEP-BY-STEP FOR GOVERNMENT AND NONPROFIT AGENCIES" de Paul Niven.