The hard truth: You choose your future whether you want to or not.
Every time you do anything -- yes, anything -- you are affecting the course of your company's future. (Moi ici: Minkowsky space) Sometime's these actions are as momentous as the CEO's decision to cook the books; sometimes they are small gems, like the receptionist offering to hail a cab for a client in a snowstorm. In every case, they have an effect on the future.
Now, zoom out from single actions, and think about the cumulative effect of the thousands of things you do every day. (Moi ici: Schwerpunkt, blitzkrieg, concatenação de acções dispersas e aparentemente desgarradas para criar um rolo compressor imparável.) Can any of us think, for even a moment, that the sum total of everything we do doesn't affect the course of our business's future?
No matter whether you try or not, you inevitably choose your future. It might not be the future you really want, but your actions will choose it. Everything you do is an overt choice about the future you will have."
Of course there are many variables. Some of these variables are not in your control, such as interest rates in 2013. Other variables are in your control, like where to invest your capital.
When you acknowledge where you have choice, you are making a very important step in choosing your future.
You can't choose all futures.
In our quest to leave too many possibilities in place, we end up diluting our efforts, our focus and our chances for success with any one option.
Isn't this the truth! Virtually every company I've ever worked with (including my own) is in dire need of a "to-don't list" that will keep them from being distracted. You just watch. When you commit yourself and your company to a focused future direction, you will enjoy much better "return on effort" with everything you do."
Be bold and choose a future.
Recognize what you can choose, and what you can't choose. Distinguish between "the window and the mirror."
Focus! Don't leave too many options open.
Make mid-course corrections as you go forward."