sábado, agosto 18, 2007

Low cost is not a strategy

Quem lê este blog sabe a importância que atribuo à definição de uma proposta de valor, como forma de decidir de onde virá o financiamento de uma organização, quem são os clientes-alvo?

"If you want to be a bad product manager, have a low-cost strategy.

Customers are price sensitive, and if you can deliver a product for less than the competition, you’ll be successful at generating more sales. Even if your product isn’t as good as the competition, if it’s cheaper, more people will buy it.

If you want to be a good product manager, do not pursue a low cost strategy unless you truly are offering a commodity product that can not be differentiated at all from the competition. Instead, you should develop a strategy around differentiating your product from the competition strategy, and consider a low price to the customer as part of that strategy."

Detalhes aqui.

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