Quando os gestores falam de produtividade, normalmente não falam de produtividade como nós aqui falamos, normalmente focam a sua atenção no denominador da equação:
Quando os gestores falam de produtividade, "xutam a bola" para o campo dos outros, por exemplo: "preço da energia, legislação laboral, abandono escolar, ..."
Como nunca oiço ninguém falar do numerador da equação, foi com admiração que encontrei um artigo de Wickham Skinner, "The Productivity Paradox", publicado no número de Julho-Agosto da Harvard Business Review de 1986. Um artigo que chama atenção para ...
... o numerador da equação!!!
Que as ideias do Carlos Pereira da Cruz estejam fora do "mainstream", não é novidade!
Que o "mainstream" não conheça as ideias de Skinner!? Isso é estranho!!!
"Let me repeat: not only is the productivity approach to manufacturing management not enough (companies cannot cut costs deeply enough to restore competitive vitality); it actually hurts as much as it helps. It is an instinctive response that absorbs managers' minds and diverts them from more effective manufacturing approaches."
"... the least powerful way to bolster competitive advantage is to focus on conventional productivity and cost cutting approaches. Far more powerful are changes in manufacturing structure and technology. The rule does not, of course, say "Don't try to improve productivity." These well-known tools are easy to use and do help to remove unnecessary fat. But they quickly reach the limits of what they can contribute. Productivity is the wrong tree to bark up."
"Most of the productivity-focused programs I have seen blithely assume that competitive position lost on grounds of higher cost is best recovered by installing cost-reduction programs. This logic is tempting but wrong. These programs cannot succeed. They have the wrong targets and misconstrue the nature of the competitive challenge they are supposed to address. Worse, they incur huge opportunity costs. By tying managers at all levels to short-term considerations, they short-circuit the development of an aggressive manufacturing strategy.
But they also do harm. The programs can, for example, hinder innovation."
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