Entrar no mercado... a que preço? (parte I)

"If you want your product to be perceived as one of the best quality choices among your competitors, you can ’t have the lowest price. Period! By the same token, if you have the lowest price (or one of the lowest prices), consumers will refuse to believe your product is high quality. Yes, if you have a well-known, quality brand name and then have a low price, consumers will not infer low quality. (Although if the price is low enough, they may suspect it ’s a knockoff .) But especially for new brands or moderately known brand names, the price you put on your product is a key indicator to consumers of its quality.
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The consumer doesn ’t know your brand. (Even if you ’ve been around for a while, many to most won ’t know what your brand stands for.) They don ’t know what quality standards you have or haven ’t implemented.
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But they know that you know. You know better than anyone the quality of your product. So if you put a low price on it, the consumer will believe you know that a low price is all it ’s worth. If you put a higher price on it, the consumer will believe you know that a high price is what it ’s worth.[Moi ici: Voltar atrás e ler outra vez... então, quer ter produtos diferenciados e o preço mais baixo?]
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But . . . keep in mind that the consumer is not an idiot. If you price high but the consumer can tell (either before or after purchase) that your materials are substandard, you will pay a steep price for your deception. That price could be low sales, high returns (if the quality is evident only after purchase), and/or a high trashing of your product on Internet review sites."

Trechos retirados de "Setting profi able prices: a step-by-step guide to pricing strategy—without hiring a consultant" de Marlene Jensen.