Lock-in mental (parte I)

"In the lab, Beeman studies people having insights as they solve word problems. He believes these simple puzzles have much in common with real-world challenges, which can’t be studied easily.
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Beeman finds that about 40 percent of the time people solve his problems logically, trying one idea after another until something clicks. The other 60 percent of the time an insight experience occurs. The insight experience is characterized by a lack of logical progression to the solution, but instead a sudden “knowing” regarding the answer. “In insight,” Beeman explains, “the solution comes to you suddenly and is surprising, and yet when it comes, you have a great deal of confidence in it. The answer seems obvious once you see it.”
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When insights occur, they seem to involve unconscious processing. That makes sense from experience—insights often come from nowhere and at the most unusual times, when you are putting in no conscious effort to solve a problem—such as in the shower, at the gym, or driving on the freeway. This knowledge about insights provides a possible strategy for increasing creativity: let your subconscious brain solve the problem.
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It’s rather counterintuitive, but scientists have found that one of the best ways to understand insight is to understand what happens just before an insight occurs: the impasse experience.
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when facing a new problem, (Moi ici: Quando o mundo muda, e o modelo de negócio de uma empresa deixa de funcionar, a reacção instintiva é continuar a aplicar as receitas que funcionavam anteriormente. Por exemplo, redução de preços)  people apply strategies that worked in prior experiences. This works well if a new problem is similar to an old problem. However, in many situations this is not the case, and the solution from the past gets in the way, stopping better solutions from arising. The incorrect strategy becomes the source of the impasse.
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(Moi ici: Interessante o que vem a seguir) Increasing happiness increases the likelihood of insight, while increasing anxiety decreases the likelihood of insight. This relates to your ability to perceive subtle signals. When you are anxious, there is greater baseline activation and more overall electrical activity, which makes it harder for you to perceive subtle signals. There’s too much noise for you to hear well."
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Continua.
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Trechos retirados de "Your Brain at Work" de David Rock.