Resultados em vez de ...
No one wants “research”, or even “insight” They want...— Alan Klement (@alanklement) October 9, 2019
Increase adoption
Decrease churn
Justify decisions
Better collaboration
“Cover my ass”
New product opportunities
Improve sales
Advertising that generates demand
Reduce costs
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THATs what your selling https://t.co/1P3n1lA8xn
Calçar os sapatos do outro ...
I have this theory...people that design hotel rooms don't travel. People that design kitchens don't cook. People that design classrooms don't teach. People that design living rooms don't spend time in them...and you get the idea. https://t.co/85eTLujfDf— Rita Gunther McGrath (@rgmcgrath) October 10, 2019
Seth Godin em "Projects vs tasks":
"Your job might be a series of tasks. Tasks are work where money is traded for time and effort. You put in a fixed amount of time, expending effort along the way, and you get paid. In the end, tasks are completed and it’s up to the boss to weave those tasks together into something useful.Como se argumentava numa reunião ontem: o importante é a atitude.
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The alternative is projects.
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The way a project gets done is up to you. Your goal is to create an extraordinary outcome, not to perform the tasks. The work done is simply a means to an end. If you can figure out how to do less work or different work and still create project magic, that’s exactly what you should do."