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"Our analysis shows that, when compared with international rivals in the same sector, big Nordic firms tend to be much more profitable while maintaining similar levels of revenue growth. They are also less indebted and invest more in research and development. Small wonder that over the past decade firms from all four big Nordic countries have generated, on average, higher shareholder returns than those from European companies as a whole.

One lesson from all this is to stay open. Nordic firms have thrived thanks to their international outlook. Company bosses in Denmark and Sweden proudly note how little of their total sales comes from their home markets. Among the ten most valuable Nordic companies, the figure is just 2%, compared with 12% for big firms in the rest of Europe and 46% for those in America. This is partly explained by small domestic markets. But it is also because of their openness to trade. Nordic companies tend to venture abroad when still young. International competition helps sharpen business models and perfect products."

Trecho retirado de "To see what European business could become, look to the Nordics"