"Research has shown that storytelling has a remarkable ability to connect people and inspire them to take action. "Our species thinks in metaphors and learns through stories," the anthropologist Mary Catherine Bateson has written. Tim O'Brien, who has won acclaim for his books about the Vietnam War, put it this way: "Storytelling is the essential human activity. The harder the situation, the more essential it is." When your organization needs to make a big change, stories will help you convey not only why it needs to transform but also what the future will look like in specific, vivid terms.
In this article we outline an effective way to leverage the power of storytelling, drawing on decades of combined experience helping senior executives lead large-scale change initiatives. There are four key steps: Understand your story so well that you can describe it in simple terms; honor the past; articulate a mandate for change; and lay out a rigorous and optimistic path forward."
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Trecho retirado de "Storytelling That Drives Bold Change"
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