quinta-feira, outubro 15, 2020

Remember

"Remember that the push of the situation and the magnetism of the new solution need to be stronger than the anxieties and habit before someone will buy. 

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Remember, the most vulnerable people in your portfolio are your current clients because you’ve learned to ignore them.

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Remember, value is created and money is made by solving the anxiety side of the equation.

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Remember, people are not paying attention until they see the problem in their own lives."

Trechos retirados de “Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress” de Bob Moesta.

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