“Co-creating: Crystallizing and Prototyping the New.
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The aim of co-creating is to build landing strips for the future through prototypes that allow us to explore the future by doing.
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The prototypes evolve based on the feedback they generate. The “observe, observe, observe” of the co-sensing phase becomes “iterate, iterate, iterate.” This movement is inspired by design thinking and blended with presencing principles to make it relevant to profound shifts in social fields.
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Outcomes of Co-creating
2. A set of connections with stakeholders and partners that are relevant for taking the prototype to pilot and scale
3. Enhanced leadership and innovation capacities for dealing with disruptive innovation
4. A team spirit that could help change the leadership culture in the company
5. Creative confidence among the team members to take on big and complex projects"
A prototype is a microcosm of the future that you want to create. Prototyping means to present your idea (or work in progress) before it is fully developed. The purpose of prototyping is to generate feedback from all stakeholders about how it looks, how it feels, how it matches (or does not match) people’s needs and aspirations, and then to refine the assumptions about the guiding project. The focus is on exploring the future by doing rather than by analyzing. As the folks at IDEO have put it, the rationale for prototyping is “to fail often to succeed sooner” or to “fail early to learn quickly.”
A prototype is not a plan. It is something you do that generates feedback. But a prototype is also not a pilot. A pilot has to be a success; by contrast, a prototype may fail, but it focuses on maximizing learning.”
1. A set of refined prototypes—living microcosms of the future—that have generated meaningful feedback regarding the guiding questions and objectives of the lab
Trechos retirados de "The Essentials of Theory U: Core Principles and Applications" de Otto Scharmer.
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