"1. Think about its value, not its cost.Many people start the process of figuring out how to price their products or services by the costs that go into producing and delivering them. While you need to know your costs, that's not how you should determine your price.Trecho retirado de "Most Companies Get Pricing Their Products and Services All Backwards. Here's How to Get Your Right"
.
Instead, start by calculating the value you create for your clients. How much more revenue do they make? How much more profit? Do you increase sales or lower costs or remove risks? Answer all of these questions and then use this data to calculate your optimal pricing."
sexta-feira, outubro 19, 2018
Valor em vez de custo
Subscrever:
Enviar feedback (Atom)
Sem comentários:
Enviar um comentário