"Charging a fair price is what allows you to create long-term value. Here are four things to keep in mind to become more comfortable charging what you’re worth.Trechos retirados de "Why You Should Charge Clients More Than You Think You’re Worth"
Underpricing sends a bad signal. We all know the danger of overpricing: You lose the deal. But underpricing can be just as perilous.
Price is often a proxy for quality, and when you put yourself at the low end, it signals that you’re unsure of your value — or the value just isn’t there. Either can be alarming for prospective clients.
Develop a network of trusted peers. Those who make purchasing decisions usually aren’t keen to reveal their standard rates, because they possess an informational advantage.
Setting your rates is one of the most stressful decisions professionals face. It directly affects your ability to attract clients and create a meaningful quality of life for yourself. Plus, it hits at core insecurities we might harbor: What’s so different about my product or service? Am I actually worth that amount?
Those doubts might prompt us to lower our rates and ask for less. But, if you have a good sense of market norms and you’re not requesting something outlandish, that’s a mistake."