"Let's be honest, there is a lot of bad customer service out there. But it doesn't need to be bad and in fact, it can even be a little ad hoc to make it more meaningful. This is where spontaneity comes into play. Building a customer service culture that revolves around spontaneity is good for business and mostly it is about doing little things, in a random way, that can't help but create engagement with your customers.Pequenas coisas que resultam de uma forte cultura de serviço e de autonomia para tomar decisões na hora.
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I'm a firm believe that it is always the little things that are often the most important when it comes to customer service. Combine little things with spontaneity and you're onto a winner."
Trecho retirado de "It's Time to Embrace a Little Spontaneity With Our Customers"
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