Para reflexão

"CEOs need to be especially aware of how the subtle forces of bias can operate in our subconscious and influence our choices. Let’s take a look at the two I see most often: loss aversion and conformity.
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Loss Aversion
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we possess a negativity bias. Simply put, our fear of losing is greater than our thrill of winning.
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This tendency to prefer avoiding losses over achieving equivalent gains drives powerful risk-averse behaviors that can hold us in place like gravity, leading us to prefer the status quo even when change is very much in our best interest.
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At an organizational level, this tendency increases exponentially. The compounding effect of risk-averse behaviors across thousands of individuals — each preferring known working patterns over the perceived risk introduced by change — generates overwhelming organizational inertia. The end result: we don’t change, and the organization suffers."

Vendo as coisas sobre este prisma ... é possível sentir isto nas salas de reunião de muitas empresas.

Trechos retirados de "How Loss Aversion and Conformity Threaten Organizational Change"