"“if you were consulting with a company that was going to begin offering custom products, what would be the five things they’d need to do in order to succeed?” Here’s what he had to say:
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1) Focus on adding customer value!
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2) Get your customizable options right. It’s less about unlimited options and more about offering exactly the options where customers want choice.
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3) Customize your customization. Get a configurator that adapts automatically to different customer profiles and any background information you have about a customer.
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4) Don’t underestimate the challenges of scalability. Delivering a few custom products is easy; fulfilling a high volume of custom orders in a limited time frame can be very hard.
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5) View customization as a journey. Flexibility and the ability to rapidly adapt and change your product offerings are some of the key advantages of mass customization."
"The 5 Keys of Customization with Professor Frank Piller"
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