"incorporate pricing strategy early"

"Companies that incorporate pricing strategy early on are more likely to maximize the revenue potential and value of their products.
...
Companies typically invest in pricing and value management strategies late in the product development lifecycle, in the period just before the product launch.
...
Many companies believe product development means adding a new feature to an existing product. Incremental development has its place when pricing products, but companies often default to cost-based pricing. Manufacturing cost and incremental customer value generated by the improvement cannot necessarily define the optimal price."

Trechos retirados de "Pricing Is NOT An Afterthought"