quinta-feira, março 05, 2015

"Rust never sleeps"

Se isto acontece com os produtos premium:
"If there is one truism in the technology market, it is that premium pricing just doesn’t last. If you are first to succeed in a new market – which is distinct from first to a market – then you often have a premium price product because you are the “first” and often the “best”.
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The problem is that it just doesn’t last. No matter how good your IP (Intellectual Property, like patents, ...), eventually competitors catch up with “good enough” products for half your price or lower, and eat up your market."
Por que não há-de acontecer com os produtos ou serviços da sua empresa?


A comoditização está sempre ao virar da esquina... como aquele álbum de Neil Young, "Rust never sleeps".
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Trecho retirado de "Premium Pricing Just Doesn’t Last"

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