"the first law of pricing is that if your customers are complaining about your price, they have no idea why they should choose you. Here are 3 powerful pricing tricks that will help you raise your prices, your profits, and gain more ideal customers.Trechos retirados de "Are You Following These Powerful Laws of Pricing?"
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Price Your Product Based on Outcome...
Turn Your Customer’s Pains into Profits...
Set a Value-Based Price.
Once you’ve outlined what’s most important to your customer (the outcomes) and how much their frustration is costing them, you are ready to set a value-based price. Retail margins are already slim so the best way to set a value-based price is to shift your focus to how much your customer’s time is worth and then look for what’s missing that competing alternatives aren’t providing."
terça-feira, fevereiro 17, 2015
"if your customers are complaining about your price..."
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