"To break from the pack, you must dominate some significant area of the market.
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In today’s Copycat Economy, you can’t be great in many businesses, you can’t be curious, cool and crazy in many businesses, and it’s a fool’s gambit even to try. You must choose your markets, your products, and your customers very carefully, then go in with tremendous creative and productive force until you dominate the arenas you’ve selected.
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First, it’s important to remember that domination is not necessarily about being the biggest. Whopping balance sheets, stout sales figures, fat market shares, and big newspaper headlines are no indication that a company has taken command of its market,
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Neither is domination about beating up a rival"
Trechos retirados de "Break From the Pack" de Oren Harari
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