"In a world where we've seen big brands dominate markets for decades, we could be forgiven for thinking that what people want is more of the same with a twist of lemon. But times have changed; the proof of that is all around us. Every day we see entrepreneurial ventures founded on difference take off and fly, while many of the big brands that have been Fortune 500 companies for years—companies like Eastman Kodak and Sears— plummet headlong into the ground."
Trecho retirado de "Difference" de Bernardette Jiwa
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