segunda-feira, abril 28, 2014

"extend your brand value beyond the product"

"The best way to enhance and protect your brand at the same time is to extend your brand value beyond the product. When your brand is comprised of a complete customer experience — including service, environment, communications, shopping experience, personality, and values — it is inimitable and far more valuable. A pirated product may mimic your brand but it doesn’t replace it.  It simply whets consumer’s appetites for more of your brand."
"extend your brand value beyond the product" - o truque não é o produto, o produto é um recurso que os clientes integram na sua vida, o truque é a atenção na vida dos clientes. Bem na linha do que Niraj Dawar escreveu em "Tilt" e a Service-Dominat Logic preconiza.


Trecho retirado de "Think Differently About Protecting Your Brand"

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