quarta-feira, novembro 13, 2013

É a mentalidade de incumbente monopolista, ou protegido pelo Estado

"George Lucas as predicting that one day a cinema ticket will cost $150. Mr. Lucas and (and Mr. Spielberg) believe that the movie industry will, over time, concentrate on big budget productions and these will cost more to see in the cinema. Indeed, one senior equity analyst at Morningstar is quoted as saying, ‘differentiated pricing according to the movie’s budget makes economic sense.’”
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“I think this is the sentence that caught my colleague’s eye: He and I teach a class on pricing. In it, we emphasize the simple point that fixed costs are irrelevant for deciding the price. If I could repeat this FACT in large, friendly letters like the warning on the Hitchhiker’s Guide to the Galaxy, I would. So, the idea that a movie’s budget should determine its price is not merely wrong but risible.
Depois de ler este texto, sobre a inexistência de relação entre custos e preços, encontrei este artigo "Santos Silva: “Há um grande espaço para aumentar a receita pública”" ... é a mentalidade de incumbente monopolista, ou protegido pelo Estado.
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Trecho inicial retirado de "A Gentle, Cinematic Reminder That Prices Are Based on Value, Not Cost"

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