"we're not in Kansas anymore"

"we're not in Kansas anymore" ou "Now, here, you see, it takes all the running you can do, to keep in the same place."

""Now! Now!" cried the Queen. "Faster! Faster!" And they went so fast that at last they seemed to skim through the air, hardly touching the ground with their feet, till suddenly, just as Alice was getting quite exhausted, they stopped, and she found herself sitting on the ground, breathless and giddy. The Queen propped her against a tree, and said kindly, "You may rest a little now."
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   Alice looked round her in great surprise. "Why, I do believe we've been under this tree all the time! Everything's just as it was!"
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   "Of course it is," said the Queen: "what would you have it?"
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   "Well, in our country," said Alice, still panting a little, "you'd generally get to somewhere else -- if you ran very fast for a long time, as we've been doing."
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    "A slow sort of country!" said the Queen. "Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!""

É disto que me lembro, e da malta da Centromarca, ao ler "Groceries Are Cleaning Up in Store-Brand Aisles" ... quando as empresas, com as marcas de fabricante, com as marcas tradicionais, se concentram no marketing... (btw, recordar isto) e, mais ou menos rapidamente evoluem para um estado em que têm uma linda carapaça, suportada num marketing excelente, mas têm um interior, a oferta, ôca, morta, envelhecida...

"Over the last three years, sales of store brands grew 18.2 percent, accounting for $111 billion in sales, according to Nielsen. That is more than twice the rate of growth for national brands — 7.9 percent to $529 billion — over the same period.
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“We expect private brands will continue to grab share year over year because of investments they’ve made in enhancing quality, innovation and hiring more people with brand experience to help them with marketing and promotion,” said Todd Hale, vice president for consumer and shopper insights at Nielsen.
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Last month, Consumer Reports published taste tests comparing store brands to national brands. The organization found that 33 of the 57 private-label products sampled were as good as or better than the national brand version.
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Consumer Reports said such brands accounted on average for about one-quarter of the products in a supermarket and could save customers as much as 30 percent. (While branded food manufacturers suggest a retail price, grocery stores set the actual prices they charge.)"