Trecho retirado de "Experience Design - A Framework for Integrating Brand, Experience, and Value" de Patrick Newbery e Kevin Farnham.
"This condition . . . shifting baseline syndrome . . . refers to how we become used to whatever state of affairs is true when we are born, or when we first look at a situation.
.
His point is that it’s easy to take the ways things are for granted. We assume they have always been this way and will likely remain that way in the future. This can fool us into believing that there is some objective logic or rationale for why things are the way they are and that we can reliably build on that interpretation. A healthy counterview to shifting baseline syndrome is that the world is in constant flux and probably a lot less linear and serial than we think. What exists today is circumstantial, driven by infl uences we may not see, and therefore should not be assumed as being
the right, or only, way to look at things."
Ao ler isto lembrei-me logo deste postal recente "
Three Dangerous Temptations":
"Accepting an Existing Choice as Immutable It can also be tempting to view a where-to-play choice as a given, as having been made for you. But a company always has a choice of where to play.
...
It is tempting to think that you have no choice in where to play, because it makes for a great excuse for mediocre performance. It is not easy to change playing fields, but it is doable and can make all the difference."
E recuo até este outro "
Drive markets" onde se pode ler:
"Isto nem sempre é fácil... muitos olham para o mercado não como uma variável que se pode tentar alterar em nosso favor, mas como um dado do problema, uma condição imposta. Assim, acabam por se auto-limitar, por se auto-censurar, por reduzir as hipóteses de sucesso futuro."
Sem comentários:
Enviar um comentário