"Price is the third profit driver. Price has a more pronounced leverage in profit than does volume (assuming marginal costs greater than zero), because a price increase directly affects profits, whereas an increase in volume raises profits only by the additional revenue minus marginal costs.Trecho retirado de "Retail Pricing – Higher Profits Through Improved Pricing Processes" de Hermann Simon, Andreas von der Gathen, e Philip W. Daus.
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Figure ...
shows how dramatically a price increase of only 1% (with constant volume) would improve the profit situation of selected retailers."
quarta-feira, setembro 25, 2013
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